Is the .Com
Overrated?
When it comes to Domain
Name Extensions, most people are familiar with
.com. Because of this the average webmaster is
scrambling to get the perfect .com Domain
Name. Some may even forego registering a potential
goldmine of a Domain Name in favor of getting
a less popular .com. Yet, there are dozens of other Domain
Names available, some of which have gained popularity
despite not being a .com. How can a webmaster determine if their site
is going to be in such a league without the traditional
.com? This article will explain
how.
First, a webmaster needs to
evaluate the purpose of their Website. If their Website is designed to simply direct
people to an affiliate page, then it won't really matter what
extension it has, since they are only going to visit it once
anyway. However, if a Website is designed for repeat
visits, people may not care about the site not having a
.com. Sites that contain updated information, games
and message boards tend to be the type of sites that get repeat
visitors.
Secondly, webmasters need to
consider the memorable nature of their Domain
Name. If a
webmaster is able to create witty Domain Name
Hacks, such as
del.icio.us, and
their content is good, it may not matter that they don't
have a .com. A
good site that can allow a webmaster to register
unconventional Domain Name Extensions is
New.net. This
site offers extensions such as .love and
.free. By
looking at these extensions, webmasters can start
pondering ideas for their own Domain Name
Hacks.
Thirdly, webmasters need to
determine whether or not a Domain Name with an
unconventional extension will rank higher in the Engines
than a Domain Name with a traditional
one. In fact,
consider the above-mentioned example of
del.icio.us. Honestly, how many people are typing such a
Domain Name in their
browser? While it is
certainly memorable, all of the periods associated with it are
annoying. Yet, the
site still has a high Search Ranking, which is probably how
it's getting its traffic.
Surfers visit it from a
search, bookmark it and never again have to be associated with
its unique URL. This
is the type of success a webmaster wants to
emulate. Indeed, if a
Domain Name is Keyword-Rich and memorable,
webmasters need to definitely go for whatever extension is
available for it.
Of course, this is not to say
that a person must be limited to just Domain
Name. If
they want to still use .coms after using other extensions they
can. In fact, the
more Domain Names that point to a site, the
more likely a Search Bot will index it
higher. So,
ultimately, with this strategy, webmasters will have two
Domain Names they can work
with. They can use
the one with the unconventional Domain Name in
Search Marketing in hopes of getting indexed high, while the
other one can be used in printed media, where people are more
likely to be concerned with the type of URL they are entering
in their browser.
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